Few people read the terms of service and privacy policies of their favorite apps and social media. And it’s hard to blame them. Going through these documents seems like an endless task. However, accepting these agreements without reading them can result in very serious privacy risks. After all, by doing so, you often give companies permission to:
Collect your data Use this data in almost any way they see fit Share your data and even give other companies permission to use your data
Although these documents make it challenging, you can take steps to protect yourself by reading user agreements (or their summaries!) and by setting up your privacy settings properly. You should also familiarize yourself with data privacy laws in your region, such as the CalOPPA for Californian residents or the GDPR for EU citizens. The problem is, by blindly accepting these terms, we end up endangering our online privacy. Why are license agreements and privacy policies so difficult to read, anyway? What purpose do they actually serve, and why should we take the time to study them? In this article, we cover everything there is to know about terms and conditions and privacy policies, including the rules that govern them and how you can protect yourself from the predatory terms hiding in these documents.
What is a User Agreement?
Also known as the terms and conditions (T&Cs), terms of service (ToS), end-user license agreement (EULA) and plenty of other names, a user or license agreement is simply a contract between you and the party providing you with a service or software. This document specifies the service being provided to you. It should also tell you what you are allowed to do with the app, software, or service. Generally, there’s also a section on the permissions you grant the company so they can properly offer your their service. For instance, Google Maps needs access to your location data so it can show you directions. Most of the mobile apps, computer software, and social media websites you use have a user agreement. You were asked to accept them before or during installation or signup. Note that, since this user agreement is a type of contract, it is legally binding. Of course, there could be sections or stipulations in such an agreement that no reasonable court would enforce, but in principle, it is a legal document with real implications for both parties.
What is a Privacy Policy?
A privacy policy is similar to a user agreement but has the opposite purpose: it serves to protect you instead of the company behind the software or service. A privacy policy should prevent clients from having their privacy violated. This document states what user data the company collects and processes, as well as how this data is used, how long it’s stored, and with whom it’s shared. According to data privacy laws in many jurisdictions (such as the CalOPPA in California or the GDPR in Europe), companies that process user data in any way must have a privacy policy. Since most websites and apps these days cater to international audiences, the companies behind them often simplify their situation by providing a privacy policy for anyone who uses their services.
Why Don’t People Read the Terms and Conditions?
It’s no secret that the terms and conditions are often scrolled past and ignored. While it’s part of our individual responsibility to read every contract we’re presented, it’s still a tall order to expect people to study long, complicated, and vague user agreements and privacy policies.
1. Length
The number one problem with these agreements is length. For instance, both Facebook’s Terms of Use and Privacy Policy are about 4,200 words long each. Granted, the part that concerns your privacy isn’t that long (a mere 1,100 words). Nevertheless, most people don’t want to read an obscenely long document just to find out what happens to their data. Facebook is just one of many with lengthy user agreements. According to a 2018 research, the average word count of the 20 most-used mobile apps’ privacy policies (in English) was about 4,000 words.
2. Complexity
Long sentences, unclear phrasing, and complex jargon make these documents uninviting to read. This is because many of these documents are written with the intention to protect the company in case of a legal dispute. They’re not written with the average user in mind. Take the example below. It’s hard to believe someone who is not specialized in copyright law will get this excerpt of the Facebook privacy policy on their first read-through: “Specifically, when you share, post, or upload content that is covered by intellectual property rights on or in connection with our Products, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, and worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of your content (consistent with your privacy and application settings).”
3. Delayed documentation
When you pay for software, you often only get to see the terms and conditions during installation. This means you’ve already paid for something without knowing the conditions of your purchase. Delaying the presentation of these documents is a disservice to customers. It’s like buying a house or a car and only getting to see the contract afterward. Of course, these days you can find plenty of user agreements online. However, not everyone might be tech-savvy enough to find the most recently updated license agreement for their product in their language.
4. Vagueness
Many privacy policies are very vague about what data they’re gathering, how they use it, and especially which third parties they share it with and what for. To illustrate this last point, just have a look at one of Snapchat’s clauses on sharing your data: “We may share information about you, such as device and usage information, to help us and others prevent fraud.” The above clause appears under the section about sharing your data with “third parties.” It doesn’t explain whatsoever who these “others” are and what the extent is of this clause. Moreover, the term “usage information” sounds like using a nice way of saying Snapchat can virtually share anything you do on your device with third parties.
The Privacy Risks in User Agreements and Privacy Policies
It’s true that companies use your data in ways that help you get the best experience out of their software or service. However, they also often use your data for advertising, tracking, and third-party sharing. As such, it’s vital to look out for dangerous clauses in user agreements and privacy policies so you don’t put your privacy at risk. We provide some examples of these clauses below.
Instagram can post your pictures wherever they want
According to Instagram’s Terms of Service, they can post your photos online as they please. By accepting this agreement upon signup, you’ve given them a “transferable, sub-licensable, worldwide license” to do so. And the fact that this license is “transferable” means they can give other parties the rights to your photos, as well.
Facebook can sell your data to advertisers
Some people will argue that Facebook doesn’t actually sell your data. However, part of the transaction agreement whenever someone purchases ad space on FB is this: “We provide advertisers with reports about the kinds of people seeing their ads…” They go on to explain that they don’t make the data so specific that you can be identified. However, no matter how you slice it, Facebook receives money in return for passing on information about you to advertisers. Furthermore, even if the data they sell doesn’t have your name attached, in the age of big data, there are people who are crafty enough to piece the clues together. US courts have established that customers need to be notified when terms change, such as in the case of Rodman v. Safeway, Inc. in 2014. And many companies or organizations do indeed inform their customers about policy changes. However, the sad reality is that many people still miss this announcement if they’re not paying attention.
Some VPNs can forward your data to third parties
The present-day data ecosystem is anything but straightforward. Just because you permit Company A to access your data doesn’t mean the risks end with them. Company A’s privacy policy may allow them to share your data with plenty of other companies or organizations. And if any of these parties get hacked, there’s always the risk that your data will find its way to the dark web or will be used to scam you through phishing and other techniques. Some companies are also mandated to surrender user data to law enforcement when demanded to do so. This is especially dangerous if you’re a journalist fearing persecution or a citizen in a country with a strict government. These kinds of policies are even more worrying when they’re used by apps that supposedly protect your privacy, such as virtual private networks (VPNs), antiviruses, and password managers. If you’re concerned about the digital safety software you’re currently using, we rounded up a list of VPNs that don’t keep any records of your data so you can stay protected while browsing online.
Laws Governing User Agreements and Privacy Policies
As the cases above illustrate, complex user agreements and privacy policies make it pretty difficult to protect your own privacy. As such, it’s only natural to ask: are there any laws to help protect consumers? Fortunately, the answer is yes. Privacy policies, more so than user agreements, are subject to laws and regulations, some of which we discuss below.
Privacy laws in the United States
There is no specific federal law in the US that makes having a license agreement mandatory — although some business sectors do require privacy policies. US laws agree more or less that privacy policies should discuss the following elements:
What information is being collected and how it’s collected The measures taken to protect that information How the information being collected is used Whether the information collected is shared with any third parties and, if so, what information is shared and with which third parties The consumers’ rights regarding their personal data
Furthermore, according to the Federal Trade Commission (FTC)’s guidelines, privacy policies should be written in clear and understandable language. You’ll notice, however, these laws say nothing about the length of these policies. There’s no mention of making privacy policies easy to navigate, such as by using clear, concise language or employing tables of contents. There’s also the notoriously strict California Online Privacy Protection Act (CalOPPA), which requires commercial websites and online services to have a privacy policy if they’re collecting any kind of personally identifiable information from California residents. CalOPPA is enforced by the Attorney General of California. The Office of the Attorney General previously went head-to-head with Delta Airlines for the company’s violation of CalOPPA, although the case was ultimately dismissed by the California Court of Appeals. For more information about US privacy laws and how they affect civilians in different states, read our list of federal and local privacy laws in the United States.
Privacy laws in the European Union
The European Union (EU) has clear rules on both user agreements and privacy policies. For license agreements, they list three clear requirements: If certain terms of service are not in line with the first two requirements, the EU deems them “unfair.” This means that these terms, according to the EU, are not legally binding. Privacy policies in the EU are governed by the General Data Protection Regulation (GDPR), perhaps the most stringent privacy law in the world. The rules in the GDPR apply to any company that collects data from EU residents. The GDPR lists a host of information these policies should include, which you can find on this page. In summary, however, privacy policies should be:
Written in a concise, transparent, intelligible, and easily accessible form Written in clear and plain language, particularly for any information addressed specifically to a child Delivered in a timely manner Provided free of charge
The GDPR has been used by many organizations as the basis for condemning companies that violate data privacy. For instance, the Dutch Data Protection Authority fined LocateFamily for € 525,000 in 2021. More recently, the French privacy watchdog Commission Nationale de l’Informatique et des Libertés (CNIL) claimed that Google Analytics violates the GDPR.
How to Protect My Privacy from User Agreements
There are some steps you can take to significantly limit the privacy risks of these documents. Below we will discuss three of the most important ones.
1. Read the agreement (or a summary of it)
The best way to guard yourself against predatory agreements is to read those agreements. For the 99% of people who don’t have the time or energy to do so, we recommend reading a summarized version. Here’s where you can find simplified versions of user agreements:
2. Search for keywords
When going over terms of agreement or privacy policies, look out for important keywords (using Ctrl + F or by skimming), such as “agree,” “accept,” “third parties,” “advertising partners,” “affiliates,” and “retain.” Doing so will let you jump to the areas in the agreement that deal specifically with user data, licenses, and permissions.
3. Adjust your privacy settings
Regularly check your privacy settings to make sure they’re optimized to protect you. Companies often state in their policies that you can alter or disable some of the data permissions you’re giving them simply by adjusting the privacy settings on their app or site. Even if you’re using AWS S3 for storage, make sure you learn how to secure your S3 buckets. Do note that these settings mainly serve to protect your privacy from other users and not the platform itself. However, this can still be useful. Case in point: Facebook is allowed to use your content even after you remove it from your account. However, they may only do so as long as it’s still being shared by others. By making your account private, you greatly decrease your chances of this happening. We collected resources on how to adjust your privacy settings on different apps and websites, as well as what data practices these companies have, here:
Take Charge of Your Google Privacy Settings Facebook Privacy Settings: The Ultimate Guide How to Improve Your Twitter Privacy Settings How to Manage Your YouTube Privacy Settings How to Change Your Reddit Privacy Settings
Protecting Your Privacy Online
There’s no way to avoid encountering user agreements and privacy policies (unless you can somehow stop using every single site, app, and software forever). It may be daunting and time-consuming, but reading the terms and conditions is an important step in keeping your data privacy protected. Make it a habit to read these user agreements, and soon enough, it’ll just be a part of your routine. For more tips on keeping yourself safe online, we recommend the following articles:
Check out our list of top five VPNs here. A VPN hides your IP address so hackers, advertisers, or your government can’t pinpoint your IP (and all the information associated with it). You can also learn more about IP addresses here. Browse anonymously or learn how to dive into the dark web using the Tor browser. The dark web is a controversial corner of the internet where both shady websites and uncensored information can be found. Learn how to protect yourself from scams on Facebook Marketplace, Instagram, and PayPal. Learn about the privacy risks of living in smart cities.
Privacy policies originally came into being because lawmakers wanted a way to protect consumers and inform them how their data is used. However, due to their complexity and sheer size, they are often anything but helpful in this regard. Privacy policies don’t need to be accepted before using a service. However, by doing so, it is implied you have accepted the privacy policy.
